How To Engage Your Readers, Listeners, Viewers or Website Visitors

To be successful in whatever we're writing or presenting, we need to find a way in which to "connect" with our reader, listener or website visitor and gain her full attention. Some of the best writing throughout history has caused more than just a "storm-in-a-teacup" - as we say here in the UK.

One way to engage your audience is to urge him to care. Make her feel. In fact, compelling text is often contentious or challenges our humanity to the core of our being. Consider:

• We may not agree with all that we read or hear, but whatever we're thinking about on a conscious level, has the capability to tug at our heart "strings".
• Our humanity is often all that is needed for us to simply care - and that gets our attention.
• Being urged or prompted to care, makes us think a little longer and differently about the topic up for discussion.
• Caring anew can even change a lifelong held viewpoint.

Key tip: use emotion in your writing and presentations. Make your readers or audience stop and think about implications - they may not agree with you but there's a good chance they will remember you and your message.

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