Self-Publishing Your Book. A Concise Training Course. Part 2 of 9, Marketing and Personality Type

Consider the following points and guidelines.

Underestimating the Task

We can easily underestimate the amount of marketing, selling and persuasion that may be required to make a self-published book profitable. At this stage, just be aware of this potential pitfall. Why? Awareness is 50% of the solution.

Do You Like Selling?

Some writers and authors while superb at writing and communicating, may not be suited to the fields of marketing and selling. Therefore, as soon as possible, be honest with yourself and establish how the marketing of your book is best done.

If you believe marketing is not for you, appreciate, that is no disgrace, plus your honest self-appraisal will almost certainly lead to a more successful outcome. You can contract another party to complete the promotion aspects, while your focus on your core preferences: writing and production.

Outside Marketing or DIY?

Third party marketing promotion will have some associated costs. If you don't have sufficient funds to employ an outside marketing agent, even if you have never marketed or sold a book, with an open mind and a willing heart, these skills, like any others, can be learned.

However, if you're not keen on getting involved in the practical marketing aspects that are essential to the commercial success of your product, think twice about self-publishing.

When to Start Marketing

Unless your book is especially time-sensitive, I suggest that you should never start marketing until you have the finished printed copies within your possession. Why? To prevent wasting time and resources.

Wait until you have the goods since you may receive orders immediately. If you can 't deliver while the customer is in a buying frame of mood, you could lose sales.