How to Build a Profitable Web Business Using the 10 Contrarian Principles of IWESC™

Much of what you'll read in this article goes against current popular thinking. You may quite reasonably ask, why don't more people "tell it like it is"? Well here's one explanation: most depend on third parties for income: affiliations, Google AdSense, and so on. Not so at InternetTIPS.com Website Entrepreneur Success Club (IWESC)™ : we serve subscribers and members 100%.

Key tip: one of the benefits of providing a membership-based website is that you can choose to give your subscribers and readers, your truth based on experience and common sense, ignoring any current hype-filled nonsense that may be making its way around the Internet. So in today's article, we've assembled what we believe to be the best, most carefully considered techniques and strategies into 10 sound business principles that you can use to build your own profitable web empire. Enjoy — and prosper:

Principle 1: Think digital from the outset

The overriding guiding principle for any information-based portal web business. Why: digital products and services are the products of creativity — an inexhaustible resource. Digital products require little or no inventory and cost little to publish and deliver. Yet, when packaged correctly, digital solutions in the form of genuine content-based websites, DVDs, e-books, reports, can have high perceived value.

Methodology: focus on information delivery as the core driver of your web business. If you create a web business focused around a core niche topic, since the world of knowledge and information is always changing, you have almost limitless potential. People always want to know more about topics that interest them. Find quicker, better solutions to help your target customers reach the goals they seek.

Principle 2: Serve existing proven markets

Your information web business should serve a need that is already present and which is qualified by people who are already spending money on items within your chosen niche. Don't create a product or service, then try to find customers who may or may not want to buy from you. Better: when first starting out, let others trail blaze potential new markets while you hold back as an alert observer.

Why: in business, you can often fair better coming second instead of aiming at first place. Solution: find an existing group within an area that is under served, then work out how to supply better answers or offerings that what is already on offer. Key point: gaps in markets are everywhere: find one, plug it, then tell your target customers how you have plugged that gap. By all means, look to other successful sites as models, or to get ideas, but don't copy. Instead seek to demonstrate uniqueness.

Principle 3: Know your primary job

Don't try to do everything yourself. Instead, from the outset, understand that your key role will be the primary content provider and manager of your web business. Unless you're an accomplished web designer in the latest coding techniques that search engines love, get others to build your website infrastructure. Why: so that you can start building relationships with your customers and build your web business quickly and confidently from the outset. Focus on one thing at a time. Get the most important components established first, then progressively include additional items in order of priority.

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