Using Google: Tip 51

Google Analytics

Now you can use the easy-to-use yet powerful Google Analytics service to provide lots of feedback information about how your visitors find and use your website.

Additional features and benefits include:

• At the time of writing, the Google Analytics service is free.
• Google Analytics can help you refocus your marketing resources on strategies and initiatives that deliver a better return on your marketing and advertising investment.
• Helps you better identify website navigational and content bottlenecks and how to better improve your website design.
• Automatically integrates easily with your Google AdWords account if you have one, as well as tracking all non-AdWords information.
• Since Google Analytics is hosted on Google servers, it works equally well for any website size.
• Available in a range of languages.
• Provides a range of easy-to-understand reports.
• Helps you better understand your website visitors.

More information is available at: http://www.google.com/analytics/

---