Why the Most Successful Websites Use a VIM Strategy

Most websites focus on visible aspects - what we humans normally see (if we have eyes that work). However, focusing on just how a website looks is a classic mistake. The best, most successful websites are carefully crafted using much more than just what we can view.

Yes indeed, in a sense, for your website to be successful, it needs three legs:

• Visible components: what we see certainly is important. First impressions can have a powerful affect on us. Colors, contrast, navigation menus, and so forth come under this "leg".
• Invisible aspects: here, we're really talking about the kind of code that is used to create a website and how well areas like search engine optimization have been done. In today's more challenging Internet, if we want search engines to help us, what search engines "see" is arguably, equally as important as the visible components that we humans use to decide whether we think a website is "talking our language".
• Our third equally crucial "leg" is the message we use to communicate what we want to say, in order for our website to meet its core goals. Your technology options here included text, graphics, video and audio. I suggest you use all four. Learning how to communicate in ways that as many of your visitors as possible can begin to feel that what you say makes sense to them, is a crucial and valuable skill to master in today's world. In fact, message: writing, speaking, communicating is so valuable, that if you master how to communicate effectively, you can essentially carve out a career for yourself for life - no matter what state of the economy!

Through some careful planning and by taking different decisions, your website too can have three incredibly supportive legs.

Therefore, whenever you're considering how to create a supremely smooth website: think: VIM (Visible, Invisible and Message, and you can put in place the key components that can help you dominate your market.

InternetTIPS.com is a unique, plain English "How to" resource designed to help you create a profitable, interactive Web 2.0 website rich in engaging content, community and commerce.

Brian Austin is a member of both the Society of Authors and the Institute of Scientific and Technical Communicators. He has over 25,000 hours of extensive experience combining the disciplines of web site design, search engine optimization, and creating remarkable, compelling content interwoven with persuasive writing.

Whether you're an individual, small- or medium-sized business or organization, we can work with you to design, create and populate a "ready-to-go" website that you can be proud of.

Moreover, for no additional cost, clients who order website design services, can also enjoy full access to our member-only area containing a growing vault of downloadable resources including: 9,000 articles, 1,500 marketing strategies, plain English training tutorial videos, software, ebooks and more! To discuss your project, in the first instance, to ensure we don't miss your emails, please contact Brian using our web Contact form.