Advertising in the most appropriate print-based publications can be expensive. That's why, you can save money by carrying out research to establish what works best for your print or online ads today. Some of the suggestions in the tips below may surprise you, yet all are based on sound research and different studies of human behavior from reputable sources.
Consider the following guidelines when crafting your own ads for print (experiment for use online too):
What's the best form of advertising? Of course, word-of-mouth beats most every other form of promotion hands down. Our friends have special power over us. One friend recommending something to another friend, colleague or acquaintance can often overcome price objections easily.
That's why authentic, traceable testimonials can sometimes be one of your best sales aids. Yet not always.
What's at the heart of an effective advertisement? All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don't get this part right, little else in the advertisement stands much of a chance to make any difference to the end result. In fact, some argue, this component actually makes up 90% of the "power" an ad possess.