One way to engage your audience is to urge him to care; make her feel. In fact, compelling text is often contentious or challenges our humanity to the core of our being.
Therefore, consider the following guidelines:
- We may not agree with all that we read or hear, but whatever we're thinking about on a conscious level, has the capability to tug at our heart "strings".
- Our humanity is often all that is needed for us to simply care - and that gets our attention.
- Being urged or prompted to care, makes us think a little longer and differently about the topic up for discussion.
- Caring anew can even change a lifelong held viewpoint.
Key tip: use emotion in your writing, video and audio presentations. Make your readers or audience stop and think about implications - they may not agree with you but there's a good chance they will remember you and your message.