Two key problems for job hunters today include:
- Change is happening too quickly for many people, and yet ...
- A lot of folks are still using the same old methods to apply for jobs, when the landscape is different (though still looks the same).
We're a little feisty today here at InternetTIPS.com, so let's explore one way to help job hunters get ahead. If you like conventional ideas, stop reading now.
Getting The Job You Want Using Strategy 9
While your next employer may choose you, you also choose them. This blog post explores how to choose wisely.
I have never been a big fan of simply sending a CV - to anyone. Why: as soon as you do that:
- You're playing someone else's game.
- We fall prey to various negative effects, and ...
- The chances of standing out and making a great impression decrease significantly.
Instead, I suggest:
- First, know your own worth as a fellow human being.
- Make your own rules. Be proactive, not reactive.
- Make a personal commitment to not get tossed around like a piece of driftwood (often, the default condition today).
- Start or continue to drive your own destiny.
- Believe that you can make a great contribution, in whatever you choose to do.
Instead of waiting for employers to choose you, start by choosing them!
Make em' work for your attention - and I know this can sound somewhat crass but I can't say it any other way - be different.
- First, stop sending CVs, online, post, email, whatever.
- Stop waiting for job openings. Instead, create your own job opening through: (a) demonstrable competency and (b) desire.
- Instead, do some research on Google, Yahoo, Bing.
- Find companies that you like.
- Become a detective: identify the key contacts in marketing and HR.
- Check out your chosen companies or organizations online. Look for weak points.
- Make notes.
- Apply the "Find What's Broken" initiative below.
The "Find What's Broken" Blueprint
If you look just below the surface, I can almost guarantee that every - and I mean every company or organization - is making mistakes both online and offline - sometimes using simple basic errors.
Why: four main reasons:
- For most organizations, business life is busy, busier now than ever before.
- As companies restructure, often fewer employees are expected to complete more and more tasks.
- Rarely is there enough time to cover everything properly.
- Even if a company or organization think they have enough people, errors are often made due to the above pressures.
All of those problems, are in fact, good news for you. Why: because you can:
- Find some of those mistakes and ...
- Use that information as a lever to gain special, positive, helpful, and memorable attention.
- Always keep one or two of your key findings back, to reveal only during an interview.
Big companies are weak because they're large often encumbered by too much bureaucracy. Their employees are often overstretched.
Small organizations are weak because they're small - and often don't have sufficient help available quickly enough. Also, often, they don't have the necessary resources or skills in the key areas they need to cover.
Medium-sized companies and organizations get squeezed in both ways.
Naturally, smart and savvy marketing and HR managers tend to be especially sensitive to anything that may be broken yet still going unnoticed, or which may affect their company image or brand.
So if you want to work for a company, instead of working for yourself, I suggest, they are the people to connect with first, but avoid using the "normal" methods.
- Find out who they are and write a short letter (not an email) directly to them as named individuals. Get to know their precise job title.
- For larger companies that have a HR department, write to at least two recipients: one person from HR, and another from the relevant department (Marketing for example).
- Mention to each of your recipients who else you have written to. Why: to demonstrate openness and consideration.
- Write letters to individuals individually. Do not make each letter use the same cookie cutter text.
- Make sure you have no spelling or grammar mistakes in your letters.
- Share one of the shortcomings you identified in each letter. Each oversight must be discernible and easily verifiable to them.
- Include your contact details, email address, and website URL too if possible.
- State that you have also identified several more limitations too, and that you would love to help, and ask if they would like to talk with you for 5 or 10 minutes, for more details.
That's it: say no more at that point.
All you're asking for is a little of their time, and in return, they may get kudos and credit for tracking down, identifying, and sharing those mistakes to be fixed with their colleagues, and possible saving their company from embarrassment on-line, maybe just in time!
What you get are three or four things that are far more valuable:
- The promise of a conversation with someone who could change your life.
- You generate curiosity ("Who is this person that has the audacity …?", they think or say, etc.) where previously there was none. And …
- You make a connection with at least one new potentially important contact, that has discovered your name and contact details in a way that is completely different to all other usual channels.
- You can also create some gratitude and admiration for your approach and method of execution: for smart recruiters, all are indicator skills that are transferable to most companies or organizations.
Fingers crossed, in your follow-up discussion, phone call / Skype call, or even face to face meeting, after delivery of your points, you can share that while you were currently job hunting, that's how you were able to come across their problem(s) - right after you found a few glitches at a resource of one of their major competitors, and you're meeting with them next week to discuss that as well.
So even if you don't get a result straight away, you have essentially:
- Had an informal pre-interview with a competition of precisely zero (big achievement 1), and ...
- Stirred the pot (big achievement 2).
Whatever the outcome right now:
- Keep fishing.
- If your initial contacts seek to speak to you again, keep the conversation going. Respond in a timely, but not too urgent fashion. At this stage, think in terms of Poker: do not reveal all of your hand.
- Be an attractor, a creative problem solver for others.
- Your job - even and especially if you don't yet have a job - is to help potential future employers; seek out ways to improve, prevent potential PR disasters, put fires out before they start, and so on.
- Refuse to let life, or circumstances, or anything else make you into a victim.
We have a lot more power than we might think, and we can use it.
PS: don't forget, you have other options too. If your circumstances allow, you can work for several companies or organizations - or even many. How: work for yourself as self-employed instead, helping others get what they want in so many different ways. Here at InternetTIPS.com, we like online playgrounds. You can too.