- Just like a car, a website thrives when it runs smoothly.
- Just like a car, your website needs fuel (visitors, subscribers, members, clients, and customers).
- Just like a car, your website runs better when its basic needs are met and it is maintained with competetence, consistency, consideration. And so on.
So exactly what basic needs does your website have?
What may be crying out for attention?
And if your site has the online equivalent of square wheels, how can you swap them for some nice round chromes and enjoy an easier, smoother ride around the web?
Consider the following four guidelines.
Ensure That Your Website Is created Using CSS (Cascading Style Sheets)
Unless you're especially interested in the technical aspects of website creation, you don't need to know all about the inner workings of CSS. The key benefit is that CSS-driven websites usually run faster than those that are non-CSS driven. CSS technology can also help your website tick more usability and accessibility boxes.
If you're not familar with CSS, talk to your web developer and ask if your website is CSS driven.
Make Sure That Basic Search Engine Optimization Has Been Applied
If your website has been developed properly, basic SEO should have been put in place from the outset. So why is search engine optimization so important today?
Answer: search engine robots like Google's Googlebot, that visit your website to explore how to index your website content, are more likely to be able to decode and classify your website if the site is optimized. There are a variety of steps that you can take to ensure this goal is met from applying a separate HTML title to each of your pages, adding a META Description, META keywords and creating a Google-compatible XML sitemap.
Ideally, Use A Modern Responsive Web Design, Or At Least Provide Your Visitors With A Mobile Version Of Your Website
People who use a desktop-based web access device like a PC or Apple Mac, most likely, can already access your website in some form. However, mobile web users are now also crucial to your website success, so take steps to ensure that your mobile web visitors can interact with your website easily. Why: as more people interact with the web while they are on the move, the mobile web is fast becoming as essential as the normal web.
A website that uses a responsive web design will automatically adjust itself for the best presentation whether your visitor is using a mobile web access device or a desktop PC or Mac. Choose or upgrade to a responsive web design as soon as possible to include some future-proofing into your web promotion strategy.
Make Sure You Communicate Your Core Message Clearly And Concisely At The Start Of Your Home Page
Most everyone who visits your website is busy. By visiting, they're handing over to you a part of their most precious life assets - their time. Therefore, I recommend that you respect your visitor's "time space". One of the best ways to do that is to outline your key benefits in the Home page headline and the first two or three paragraphs.
Although there are many more ways that you can apply to your website that engage with your visitor and connect, these three, I believe, are absolutely crucial if you're to avoid what I playfully refer to as "Square wheels website syndrome", so that you can get back to enjoying the ride of your life!