Yes indeed, in a sense, for your website to be successful, it needs three legs:
- Visible components: what we see certainly is important. First impressions can have a powerful affect on us. Colors, contrast, navigation menus, and so forth come under this "leg".
- Invisible aspects: here, we're really talking about the kind of code that is used to create a website and how well areas like search engine optimization have been done. In today's more challenging Internet, if we want search engines to help us, what search engines "see" is arguably, equally as important as the visible components that we humans use to decide whether we think a website is "talking our language". By having the right kind of web design in place, we can ensure search engines "see" clearly, all about what we want to share. No games, no deception: just provide digitial clarity. Be kind to a search engine near you.
- Our third equally crucial "leg" is the message we use to communicate what we want to say, in order for our website to meet its core goals. Your technology options here included text, graphics, video and audio. I suggest you use all four. Learning how to communicate in ways that as many of your visitors as possible can begin to feel that what you say makes sense to them, is a crucial and valuable skill to master in today's world. In fact, message: writing, speaking, communicating is so valuable, that if you master how to communicate effectively, you can essentially carve out a career for yourself for life - no matter what state of the economy!
Through some careful planning and by taking different decisions, your website too can have three incredibly supportive legs.
Therefore, whenever you're considering how to create a supremely smooth website: think:
- VIM (Visible - for people; Invisible - search engine information; and Message - to persuade and engage), and you can put in place the key components that can help you truly connect with your website visitors better than most competitors, and therefore, dominate your market through respect, charm, and panache, rather than manipulation, exploitation, and "me-me" thinking.