The world of broadband Internet is an exciting place, but it can be scary, confusing and full of over used phrases and lingo that makes little sense to the average person, so before you jump into buying broadband from a particular provider you're well advised to equip yourself with a bit of knowledge about what's available out there and what you should be looking for.
A colleague recently said to me, "No one has found the winning formula for successful online direct marketing yet". I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept to remember is: online marketing still works best when you email or contact people who already know and trust you.