Many people are busy today - sometimes really busy! Experiencing a stressful lifestyle can also make us lose focus in the task in front of us. As a species, we seem to have elevated impatience to an art form. We want it, and we want it now! Busy, busy, and busy some more!
In a previous article, I've suggested that most people are secretly asking to be led or guided in some way. Whether you agree with that opinion or not, you'll probably at least give the idea the benefit of doubt. Of the many tips experienced writers and web communicators can provide, the following guideline certainly comes close to the top of my list.
What is the one thing that almost all writers, communicators or website publishers would love to have? Answer: of course it's more readers, listeners, viewers or visitors? Yet the modern pace of life tends to encourage a short attention span.