In a nutshell:
- Certainly in your business or marketing communications, usually, you'll want to get your key message understood by your target readers as soon as possible.
- Ideally, 90% of the key points of your message should be embedded within the document title and subsequent follow-up headings.
- For novels and short stories however, make your own judgment as you guide your reader to some sort of conclusion, direction, or point of suspense.
- However, amid both groups above, exceptions to the rule can be just as effective in creating the desired result.
Nevertheless, whenever someone creates a "rule" or guideline - such as the suggestions above - consider that almost certainly another has probably broken those same "rules" or guidelines and achieved resounding success with their publication!
Key tip: ask yourself whether the only rule is that there really are no rules. By all means, when first starting out, you may choose to follow so-called conventional wisdom and that's fine. But don't be afraid to test out different approaches.
Consider the following guidelines to help enjoy further training:
- Read much and wide. Video can provide impact, but can deliver the action too soon. So many people don't read much today: we skim and scan, but only reading allows us to absorb material with more impact.
- Read the works of your favorite authors and take special note of the styles used.
- Make focused notes about what you read.
- Read material from authors you wouldn't normally choose. Why: to expand your thinking in different direction to help build balance in what you write.
- Never stop testing.