Tip 31: Don't Include 2 Spaces After A Sentence; Electronic Systems Today Are Set Up To Expect A Single Space
Why: 2 spaces is a throwback to the old typewriter days when printed inks routinely were not always clear and sometimes would spread on the page. Search engines however, interpret a single space.
Extra spaces simply cause more search engine stress, more unnecessary code for a search engine robot to wade through; can produce "rivers of text" on a screen, and may cause your page to get marked down for quality.
Tip 32: By Following The Tips In This Article To Minimize Your Code, You Actually Help Search Engines Save Money
If you think search engines don't need any help, consider: if you help search engines, they can help you more. How: by minimizing your web page code, your pages load more quickly. Shorter page loading times mean that a search engine can save on resources, server power, and so on.
Plus, easier scanning may mean a search engine spends more time on your site as a result. The longer a search engine interacts with your site, the greater the chances that more of your pages will get listed higher. Sleek, fit pages usually get rewarded. Page loading times are now more important than in previous years.
Furthermore, search engines list our web pages for free, so we can return the favor by creating clean, clear web pages in terms of website code used.
Tip 33: If You Include A Backslash (/) Between 2 Words Or Phrases, Insert A Single Space Before The Backslash And Another Space After The Backslash
Why: so that search engines can correctly interpret the word or phrase, rather than misunderstanding the two words.
Tip 34: To Create Quotes, Use The Built-in WYSIWYG Page Editor Rather Than Copy From A Word Processing Software Application
Why: a built-in web page editor will insert the correct HTML code for these special characters. If you want to score Search Engine Friendly (SEF) points and maximize search engine gains, remember, most word processing software was originally set up to create print publications only.
Tip 35: To Create A Contraction Character, Use The Built-In WYSIWYG Page Editor Rather Than Copy From A Word Processing Software Application
Why: a built-in web page editor will insert the correct HTML code for these special characters.
Tip 36: Do Not Use The Underline Button In A WYSIWYG Web Page Editor To Underline Any Links
Hyperlinks are automatically underlined when you create a hyperlink using the Hyperlink button, even if the hyperlink may not display in your WYSIWYG editor exactly as shown on the live website. Underlining again causes confusion and creates extra unnecessary code loading.
Tip 37: Ideally, Rarely Use the Underline Style In Any Web Page Content Text To Provide Emphasis
Why: web users are conditioned to view anything underlined as a link. When some visitors can't click the underline to navigate anywhere else, they can become confused. Confusion leads to the opposite of what you want. Clarity leads to higher response rates. Choose clarity.
Tip 38: Avoid Using Too Much Boldface Formatting
Why: excessive emboldened text has the opposite effect of what you're seeking. Boldfaced text only stands out if a sufficient amount of the surrounding text is not boldface. Too much bold text simply doesn't stand out any more. Choose where to apply boldface carefully.
Tip 39: Avoid Using Too Many Hyphens
Why: text can look unfinished, unpolished, rushed, amateurish, and because a hyphen is a special character search engine scanning of the page is slowed compared to fewer hyphens.
What's more, if the source text comes from a document created using a word processing application software, most likely, the wrong code will be used if that document is copied onto a web page editing window.
Tip 40: Include At Least One High Quality Picture Within Every Content Article
Why: to provide visual interest, contrast. Furthermore today, faster Internet speeds can often mean you can use larger graphics, providing all your graphics are optimized for the web.