Tip 41: For Images And Photos, Look For Image Clarity And Make Sure That The Final Image You Use On Your Web Page Is Fully Optimized For The Web
You can use any standard image editor to crop and / or reduce the size of a large source image, and then choose the commands to save the image for website use.
For photos, .jpg (JPEG) format is usually best; for simple images like basic logos, sometimes, .gif (GIF) format can provide a smaller file size image at the same image quality as a JPEG image. Sometimes, the .png (PNG) format can work well too.
Your image editor software can usually suggest the best format to use for the type of image you're working on.
Tip 42: Break Up Text Sequences Using Bullet Lists And Typographical Elements That Help Provide Contrast With The Surrounding Text And Formatting Style
Often, a web design template comes with a set number of easy to apply built in typographical effects. Use them to give your pages variety and spice.
Tip 43: Don't Use Backslashes (/) In Your Main H1 Headings
Why: if SEO Components like SEF Advance are used within your website to help create SEF URLs, the backslash special character can create "messy" final URLs. Instead use the word "and" or "or".
Tip 44: Consider Use Of Default HTML Horizontal Rules Carefully Within Your Web Page Content
Why: sometimes, a standard horizontal rule can act like a kind of finishing symbol or a sub-conscious "no need to read further" indicator. Therefore, if you want visitors to scan or read the rest of your content, think twice before you include default horizontal rules, or horizontal rules applied individually on each page. However, sometimes a horizontal rule makes sense; much depends on your website theme; just consider horizontal rule use carefully.
Especially avoid the use of the default horizontal rule style in HTML, which tends to show up as more pronounced in most web browsers. If you want to frame or help separate sections of content better, an ideal solution is to use thin borders that are driven and controlled by entries in CSS files.
That way, you can determine the type, thickness, color, and width of a horizontal rule, and if you later change your mind, you can edit a single entry to have the entire website be updated to match in seconds (much better than changing each web page manually). In this way, you can choose lighter, more subtle colors and shades to meet your framing goals while not inserting strong pause indicators.
Tip 45: For Sales Oriented Text On The Web, Often Less Is Better
Why: sometimes long boring sales letters can lose most people. Online, people are especially impatient. Instead: consider focusing on shorter, tighter, "punchier" sales presentations.
Why: this forces us to consider carefully every word, phrase, sentence, paragraph, heading and sub-heading. If our offer or message is powerful, it will stand on it's own and we won't need excessive verbiage. If we need to prop it up with too much waffle, consider going back and re-writing.
Tip 46: When Faced With Talking About Items Or People Either In Plural Or The Singular Form, In Most Instances, Choose The Singular Version
Why: to keep your writing tight and relevant. Usually, discussing in the plural can make your writing appear clumsy. Also remember, your web page is seeking to connect with individuals, for individuals place orders, not groups
Only in rare, exceptional circumstances choose plural. Instead of using "distant" words like "they", "their", "he", "she", "his" and "hers", consider making your argument personal with words like "you" or "your".
Tip 47: When Writing For The Web, By Default, Use The Present Tense
Resist the urge to write in the future tense or past tense, unless that makes sense for what you're discussing. For example, say: "You are ..." rather than "You will ..." or "You have ...".
Why: to your visitor or reader, today is what matters; today is the day they have arrived at your web page seeking an answer, solution, or alternative, not tomorrow or some other time.
By using future or past tense, your reader or visitor may not accept the urgency that only today can bring. Sometimes, impact is affected at a subconscious level: write for maximum impact.
Tip 48: In A Bulleted list, Here's How To Decide Whether To Use Standard Bullets Or Numbered Bullets
If your list is a sequence in which an action or step must be done before the next action or step is required, choose numbered steps: Step 1, Step 2, Step 3, etc. However, if your list does not call for sequential steps, but just highlights loosely related items, then use standard or formatted bullets.
Tip 49: Whenever You Create A Text Link, In Your WYSIWYG Web Page Editor, Make Sure You Also Enter The Tooltip / Title Text That Further Describes The Link
A short keyword or keyword-rich phrase is sufficient. Why: including the tooltip text takes only seconds and this information forms what is referenced by search engines. Including the tooltip title text can help your web pages perform better on the web and improve your site's ranking.
Tip 50: How To Save Even More Time When Using Your WYSIWYG Web Page Editor
As you become more adept at using your web page editor, consider using keyboard short cuts to create the entries you want faster.