Successful Selling Started Long Ago
From the dawn of time, probably tens of thousands of ideas about how to sell have been shared across the centuries. Perhaps surprisingly, something smart written hundreds or thousands of years ago, can still be equally valid to us today. Here's why.
So What Has Changed?
Only the objects to sell and buy have changed. We're still the same. The primal drivers to bring sufficient meat home to the cave, to keep the fires burning, to protect and defend our loved ones, are still as strong as they ever were.
To increase the odds of having better times, we formed tribes. We still have tribes today, though they have grown far more complex.
Basic human nature probably hasn't really changed for eons. We still have hopes and dreams and fears and aspirations. We want better times for our children, and for future generations.
The Pull of Home And The Sadness Of Buyer Remorse
Today, we all seek a place that we can call home. Sometimes, we can travel thousands of miles before we think we have found that place.
At other times, we travel thousands of miles, then wish we were back where we came from.
Perhaps "buyer remorse" is simply, ultimately a form of sadness that the most recent transaction is over. We crave the excitement again.
Perhaps truly, home is where the heart is. That's why, to some people, the sense of home is more simple: it has little to do with geography. Wherever they lay their head at night close to the people they care about is what makes home.
Nevertheless, one thing is for sure: we don't want to just survive, rather, we want more; to thrive and taste all that life can offer us.
What Selling Really Is
To sell is to persuade. Yet how to persuade sufficient numbers of customers to buy in sufficient numbers is the number one challenge of every business owner all around the world.
Below, is one approach that I particularly like. It's candid, open, not sleazy or deceptive, and focuses on our real motivations, not our surface or apparent desires.
If you want to sell something to me, below is the way through. How about you?
By: Author Unknown
Don't Sell Me Clothes
- Sell me neat appearance ... style ... attractiveness.
Don't Sell Me Shoes
- Sell me foot comfort and the pleasure of walking in the open air.
Don't Sell Me Candy
- Sell me happiness and the pleasure of the great taste.
Don't Sell Me Furniture
- Sell me a home that has comfort, cleanliness, contentment.
Don't Sell Me Books
- Sell me pleasant hours and the promise and profits of knowledge.
Don't Sell me Toys
- Sell me playthings to make my children happy.
Don't Sell Me Tools
- Sell me the pleasure and profit of making fine things.
Don't Sell Me Refrigerators
- Sell me the health and better flavor of freshly-kept food.
Don't Sell Me Tires / Tyres
- Sell me freedom from worry and low cost per mile.
Don't Sell Me Plows
- Sell me green fields of waving wheat.
Don't Sell Me Things
- Sell me ideas ... feelings ... self-respect ... safety ... confidence ... security ... savings ... home life ... satisfaction ... happiness.
Please Don't Sell Me Things!
- Your Customer.