- Engage your reader with intrigue, mystery, and suspense.
- Let your characters describe the scene, naturally, yet without giving too much away. Train your characters to "talk" as people in real life often communicate: with information missing, making assumptions, and so on.
- Resist the urge to explain too much: allow your readers to "connect the dots".
- Portray using the human senses of sight, hearing, touch, smell, and speech. Maybe even toy with intuition and the sixth sense.
- Relate to what is familiar to your readers.
- Let your characters deliver their message. Whenever appropriate, use lots of dialog.
- Paint a picture with words but don't tell. Instead, leave enough for your readers to make their own discoveries, form their own conclusions, or make their own best guesses. You can spring surprises later. Curiosity and expectancy combined have a power all of their own.
Key tip: As you reach the end of your "story", if you provide an open conclusion or "cliff-hanger", you can help ensure that the saga can continue through one or more possible follow-up versions later.
Round up: so describe and show rather than tell. Make use of sensory information, and let your readers form their own thoughts from the responses of your characters, the plot and the developments. In this way, you can help build suspense, drama, tension, anxiety, love, hate, even apathy. Then you have a story - perhaps the story of us all.