A colleague recently said to me, "No one has found the winning formula for successful online direct marketing yet". I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept to remember is: online marketing still works best when you email or contact people who already know and trust you.
To be successful in whatever we're writing or presenting, we need to find a way in which to "connect" with our reader, listener or website visitor and gain her full attention. Some of the best writing throughout history has caused more than just a "storm-in-a-teacup" - as we say here in the UK.
Submitting a press release with the goal of getting free publicity is a fragile business. There are many potential "stop points". Like all great achievements, however, success usually comes to those who are prepared to commit to excellence. When creating and submitting a press release, essentially, that means paying attention to the details.