A colleague recently said to me, "No one has found the winning formula for successful online direct marketing yet". I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept to remember is: online marketing still works best when you email or contact people who already know and trust you.
Success online, like footprints in the sand, leaves tangible clues. This brief article explores what makes some people successful; how and what happens to them as they apply the 12 Qualities; why the business of becoming successful or elite can be so easy, or so hard, largely depending on a single unlikely factor: choice of behavior.
You're writing to a top manager or company owner about how to solve a problem they have and which you or your company know you has a new, effective and lower cost solution than what is currently in use by your client. The person you're addressing is female and you want to make sure you use a type of address that is businesslike, respectful, appropriate.