Category: Write

The Most Dangerous Word

Person sat next to a nice open fire reading a book

Language is indeed a rich, colorful medium. English especially can seem incredibly lavish and diverse compared to some other languages in active use today - at least when we consider the wide range and variety of different words we can use to essentially share the same thought, idea or concept…

Avoid Sexism in Communications

Printed document with title avoiding sexist language

Thankfully, the 21st century is getting more grown up by the minute. So why wouldn't any civilized society not want to treat men and women equally? And yet, one glance at world news and we know humanity still has some way to go before we can be considered truly enlightened. The…

The Present Tense in Communications

Man typing on white computer keyboard

No, we're not referring to a gift from Uncle Fred or Aunt Ethel - at least not this time! Rather, we're referring to the tenses as used in English grammar. Whether we choose to speak or write in the past, present or future tense, can make a big difference to…

Three Essential Words

Pet cat, Fluffy, sits on public bench next to the sea

How does a cat called Fluffy relate to our article today? Answer: absolutely nothing, but she's really cute, likes people, purrs constantly, and seems to love hearing stories about super-hero cats in space. So hopefully, you too can sense that low-pitched purry rumble. Yet ... If Fluffy could speak in our…

You the Great Persuader

A large TV screen of many business people headshots

Newsletter providers often argue on the issue of how to address a group of people. Which do you think is better: getting personal or addressing your reader as part of a group? For example: Some writers prefer addressing the group as a group, simply because - they argue - they're…

When Writing for Business

Beautiful golden-coloured butterfly sitting on finger

When we write a document to meet a business objective, we could be forgiven for thinking we should use a different mindset to that required craft great fiction. Nevertheless sometimes, popular approaches and ideas that are used to create modern, bestselling novels, can also be applied to help develop surprisingly…

The Resounding Act of Storytelling

Imaginary fantasy artwork mythical creatures imagination

There's more to a novel than just a story. Stories, tales, and yarns beguile and intrigue us. Yet when creating what may often be considered as boring, dry writing found in business-related documents, why shouldn't drama benefit business communications too? While factual information alone may contain all the essential details…

17 Smart Editing Techniques

Arranged letter puzzle to read Hints and tips

A document can be a complex "animal." There can be "a lot going on" in the thought processes that go to form your story, article, report, web page, presentation, or other document. A considerable amount of time and effort can be invested in creating the finished version. So how can…

A Powerful Writing Technique

Smiling thoughtful woman looking up at something

In kindergarten, or early school, when first faced with the task of learning how to read, we were probably taught in a specific way. As adults, there's one simple but powerful characteristic of this common method that can actually help us in developing our writing, speaking or presentations. At InternetTIPS.com,…

Engage Readers, Listeners, Viewers

Thoughtful smiling woman sitting on part bench

To be successful in whatever we're writing or presenting, we need to find a way in which to "connect" with our reader, listener or website visitor and gain her full attention. Some of the best writing throughout history has caused more than just a "storm-in-a-teacup" - as we say here…

Getting And Keeping Attention

Business man and woman discussing something

What is the one thing that almost all writers, communicators or website publishers would love to have? Of course, would we ever not want more readers, listeners, viewers or visitors? Yet the modern pace of life tends to encourage a short attention span. Often, we just don't seem to want…

Effective Communications, Tip 2

Word puzzle with the words hints and tips shown

In a previous article, I've suggested that most people are secretly asking to be led or guided in some way. Sometimes, we may lead. At other times, we choose to follow. Of the many tips experienced writers and web communicators can provide, the following guideline certainly comes close to the…

Overcoming Short Attention Span

Tired, stressed woman showing signs of impatience

Many people are busy today - sometimes really busy! Experiencing a stressful lifestyle can also make us lose focus in the task in front of us. As a species, we seem to have elevated impatience to an art form. We want it, and we want it now! Busy, busy, and…

One Word Sentences

What? Where? How? Who? Which? When? words

Really? How do you feel about the practice of writing a "sentence" made up of only a single word? Can a single word ever be considered as a sentence? Traditional teaching tells us a "true" sentence should contain several components. From a strict grammatical standpoint, we can agree. The Oxford…

The Same Word Dilemma

Abstract clock with the words time for change

Words can be more than just words. Words are multipurpose tools. They can be building blocks. A word can stand in for something else. Words can be to sounds what colours make available to our eyes. Words are richer than we may at first think. The same word, used in a different sentence, in…