Category: Write

How Smart Communicators Prosper

Notebook computer, with tablet device and smartphones

If you want to learn how to communicate better or improve your writing style and quality, here are some activities that if performed often and widely can help provide all the creative juices you need to eventually create your best works. Never forget that one of the most effective ways…

Creating Memorable Content

Who, what, when, where, how, and why words

Yes, we can learn all there is to know - and more - about any topic. Yet how can we know when to shut up? Whatever you decide to write, speak or present in order to "enjoy the journey", here are some ideas and guidelines that can help you create…

What Makes an Effective Ad

Illustration of magnet attracting people figures

What's at the heart of an effective advertisement? All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don't get this part right, little else in the advertisement stands much of a chance to make any difference to the end result. In…

The Power of Bulleted Lists

Man writing bullet list on glass screen

When creating a list of points, bullets can help, yet you don't need any ammunition for this simple tip. Imagine that you're writing about a theme or point that has a variety of "angles", alternatives or options. Of course, you can list the various points in conventional paragraphs, however, sometimes…

The Best Way to Communicate?

Abstract keyboard keys spell tips word

Writers and communicators from around the world use a variety of means to get their message across. We can use words, gestures, imagery, videos, sounds, or a mix of any or all of what the human senses have to offer. Caution tip: the same or similar gesture used across different…

Astonishing Prosperity From Two Words

Man peels away grey weather scene to reveal sunny day

Yes, two simple words describe this tip perfectly. The best sales people do it. News broadcasters and other television presenters are also trained to do it.The most inspirational people throughout history have done it. Anyone, who persuades anyone else to do anything outside of their usual routine also does it.

Fewer Or Less

A pile of individual different printed word cut-outs

The English language is littered with words that at first glance appear to have similar meanings, yet which can easily be confused. Let's explore two favorites. Consider the following two slightly different sentences: Do you think the first example above is more correct? Or does the second item sound right to…

You, Me, I

A pile of individual different printed word cut-outs

When writing novels that involve you directly - an autobiography for example - you'll most likely use the first person ("I" and "me") in your writing and communications. For most other types of writing however, although your readers may want to read about or hear what you have to say,…

A Powerful Communications Tool

Young woman holding up a lit firework sparkler

Today, a wide variety of tools are available to help writers and communicators who create documents, presentations and website pages develop and perfect their craft. For example, you can buy storyboarding software to solve one problem and a variety of strange gadgets that seek to solve a range of problems…

Getting Personal or Staying Formal

Woman talking with man using tablet device video chat

You're writing to a top manager or company owner about how to solve a problem they have and which you or your company know you has a new, effective and lower cost solution than what is currently in use by your client. The person you're addressing is female and you…

Using Abstract Words In Business

Hands photo shot of two people sat at table working

No matter how successful - or not - a business or organization is within its marketplace, one thing is for sure: most are busy and their employees often have to endure grueling time pressures. Impatience is all too common and the desire to "catch up" often exacerbates the problem. You…

Write And Edit Naturally

Beautiful lake and mountain blue sky vista photo

Some writers and communicators know precisely what they're going to say as soon as they put "pen to paper" or fingers to keyboard. Others, at least to start with, may only have a vague idea of their message and are happy to "go where the story takes them", changing storyline…

Overcome The Writer's Block With a Bottle

Two highway signs reading old you and new you

A rather cryptic title perhaps for our article today, yet one that has nothing to do with any benefits or drawback of any alcoholic beverage. Rather, today, I want to draw your attention an especially important problem that many people who are considering how to get started in writing or…

W.I.I.F.M.

Smiling man looking down reading a document

A delightfully vague acronym with a truly powerful meaning that every forward-thinking sales person or persuader needs to know - and intimately understand - in order to be able to create relevant, successful solutions, packages, products, sales presentations and profitable websites. Before I tell you, let me give you some clues:…

When Less Really Can Mean More

Two hot air ballons flying over idyllic landscape

We humans are full of contradictions aren't we? Sometimes, we don't want to think differently, or to read, or take some kind of beneficial action, even though we know in our hearts what we're doing is damaging, we can still repeat the same mistakes, over and over. Yes, we are…