Category: Write

Create Descriptive, Expressive Writing

Red rose overlaid on book page of Shakespeare text

Have you ever watched a young child painting her picture? The brush strokes may be large, the colors blindingly bright, the strokes bold and immediate, but the intense, yet natural expression and level of focus on that child's face can be enlightening! As authors, speakers, presenters and website providers, we…

Adjacent Paragraph Tips

Studious dark-haired young woman with glasses

In other articles, tips and techniques, we've explored various methods that relate to writing style, word choices, sequencing, sentence structures and publication design. This tip provides a wonderfully simple and brief technique that can help ensure the adjacent paragraphs that make up your document "read well". So what exactly do…

Identifying Redundant Words

Magnifying glass overlaid on page of text

Some words that we may use in written and spoken conversations add little value or meaning to our messages. Developing the ability to spot potentially unnecessary words in a sentence, questioning their value and optionally removing the "hangers-on", can help turn an average, "amateur" publication into one that is "tight,…

2 Simple Smart Marketing Tips

Man about to touch raised touch device screen

In communications, sometimes, the simplest of changes can have huge implications. A common fallacy is that a highly successful publication equally requires an equally high cost. You can achieve much or radically alter the response of a document by simply making better choices in its presentation. For example, results of…

Create Goals that Really Work

Smiling face photo of pretty woman

In the lightest sense, a goal is simply something we want to achieve, yes? A desired outcome. However, often, when we "set ourselves a goal", after our initial burst of enthusiasm, we may just be "treading water", or "going through the motions". At these times, often life gets in the…

Design For Online Viewing

Closed notebook computer placed on wooden table

Studies have shown that reading from a PC screen or TV compared to scanning a paper document demands more effort from our eyes and brain in order to make sense of what we're reading or viewing. However ... Although, over time, as more of us regularly view onscreen information using…

Who Or Whom

A pile of individual different printed word cut-outs

The English language provides an abundant variety of ways in which you can express your thoughts, ideas, concepts, and emotions. However, such a wide choice can often lead to confusion. Some similar sounding words can have subtly different meanings. For example "who" and "whom" are known to confuse. As cultures…

When to use Its or It's

Text with the word Its circled in red ink

Some words may sound similar yet have entirely different meanings. For example "its" and "it's" come high on our list of popular confusing word-pairs. Moreover, include or omit the apostrophe between the "t" and "s" and we completely change the meaning of our sentence. Whether you're writing nonfiction publications or fiction…

Drains and Radiators Drive Our World

Sad face mask next to a happy face mask

To taste some success in the highly competitive arenas such as writing, publishing, speaking, presenting, or website creation, building and maintaining a positive way of looking at life is, I believe, essential to help overcome problems and obstacles that might otherwise hamper our progress. Some activities we do - such as writing…

Write Online Or Write on Paper

Woman sat on sofa types on notebook computer

A subscriber once suggested to me, "Surely, a computer screen isn't that different to a piece of paper is it? So why bother treating them differently? On a PC, we can have black or dark text on a white or light background and we can print out pages, so what's…

Building Business Relationships

Man typing on laptop computer sits at outside table

What do you think is the single most important "star- off" goal for any website? Here's some ideas. Perhaps to: Although I would absolutely agree that all or any of the above can be important if you want to provide a superb website presence, nevertheless, I suggest that there's one…

Making Your Point Quickly

Man in auto-repair shop running to other end of building

Why would you seek to write or "say your piece" quickly? To whom, when, how, why? Some documents demand brevity if they're to meet the goals of their author. Other types of publication fare better when presented using a meandering, journey-like style. So let's examine the implications. In a nutshell:…

Active Voice or Passive Voice?

Seated smiling female presenter communicator

Sentence structure can be active or passive. Key tip: the kind of writing or speaking style you choose to use can have a significant impact on how your readers or listeners understand and respond - or not - to what you're saying. So how do we determine when to use…

Affect or Effect

A pile of individual different printed word cut-outs

Some words can sound similar but have entirely different meanings. For example "affect" and "effect" are known to confuse sometimes. The English language is awash with such seeming contradictions. So how do we deal with these potential trouble spots? The answer is simple: we learn about them and get to…

Using Active White Space

Four dark stones framed by lots of white space

Our world is rich in components that we can't easily see, hear, feel, touch and taste, yet which when harnessed or managed, can make life better. Take electricity for example: we can't see electricity - at least not with the naked eye - nevertheless we know that electric current exists.