To be successful in whatever we're writing or presenting, we need to find a way in which to "connect" with our reader, listener or website visitor and gain her full attention. Some of the best writing throughout history has caused more than just a "storm-in-a-teacup" — as we say here in the UK.
At first glance, our world can often seem organised, logical, with structure, arrangement, meaning to why things are the way they are.
However, underneath the topmost face are the real drivers. We may say one thing, but think another. We convince ourselves that we're thinking through a strategy.
Yet often, underneath the logical words and strategies that may erupt from our mouths, emotional responses drive our decision making.
Our feelings and emotions are the true action drivers of the world. That's why, one way to engage your audience is to urge him to care; ask how she's feeling. In fact, compelling text is often contentious or challenges our humanity to the core of our being.
Therefore, consider the following guidelines:
- We may not agree with all that we read or hear, but whatever we're thinking about on a conscious level, has the capability to tug at our heartstrings.
- Our humanity and empathy toward our fellow humans is often all that is needed for us to simply care — and that gets our attention.
- Being urged or prompted to care, makes us think a little longer and a little differently about the topic up for discussion.
- Caring anew can even change a lifelong held viewpoint.
Yet when working with feelings and emotions, there is one key danger zone, that like a Venus flytrap, you would be wise to be mindful of: guilt.
Beware The Guilt Poison Chalice
When the desire to persuade people over to a certain point of view is considered essential, guilt has been a popular tool of choice by manipulators for centuries.
Not surprisingly, advertisers and marketers still also use guilt constantly.
While I am not a fan of using guilt: a tool that I consider to be a tacky, blunt, implement at best, without doubt, guilt can have a powerful effect on gullible, vulnerable people — which probably includes most reasonable, fair-minded "normal" people around the world.
I don't recommend you use guilt no matter how justified you think the end result is. Why: guilt is always cheap, because it always asks for your money.
As a writer with a certain style, you can be better, and use your powers of persuasion with dignity. Unlike those millions of amateurs who use guilt to ruin the days of millions of people, regularly, repeatedly, just to extract more money.
Which of course, is probably why guilt is still used today with such fervour. Guilt simply gets results. Guilt puts people in a certain place.
Yet I wonder, how many lies get told in the name of guilt? However, there's always a price to pay when using guilt — and that comes later. Watch what happens during the coming years.
Nevertheless, when guilt works outstandingly well to help achieve stated goals and pay the costs of doing business, the lure of huge chunks of cash coming in can also provide a different view of what is moral, right, or wrong.
How The Awesome Power Of The Blockchain Could Help Provide More Honesty For Generations To Come
During the next few years, I suspect that more people will work out and wise-up to what is being done in the name of guilt, and refuse to play the game unless guarantees and assurances of how much money actually reaches victims, are made public, and cross-checked by independent, outside third parties.
With such ideas in mind, the growing use of blockchain may help the entire world move toward a distributed, trustless society sooner, in which trust is confirmed not because someone says so, or that because a government may make assurances, but a claim is made self-evident through the use of blockchain code, that:
- Once activates a record, cannot ever be changed without instant detection, and ...
- Can freely be checked by anyone at any time anywhere across the world.
Is that how the best form of trust is made? Perhaps. We'll see.
Whatever the outcome, I suggest, don't get tarnished with the guilt brush in your writing, marketing, and speaking projects. Otherwise, your efforts today may get pulled into the turmoil that may follow later.
If you must use guilt, I suggest limit and strictly control how you use guilt to engage readers, listeners, viewers.
Better: why even use guilt when you can use other more positive, uplifting approaches instead.
Already, there is too much negativity in our world. Being human is a guilt-ridden process from the moment we are born. We make mistakes and then we feel bad. We forget that we're just learning like everyone else. However, we don't need more guilt to wallow in, do we?
Instead, you can focus on what's important about your product, service, message, stressing benefits, features, gains to be made.
Key tip: use emotion and the power of feeling in your writing, video and audio presentations. Work out ways that help make your readers or audience pause for thought, and think about implications.
While not everyone in your audience will agree with you, however:
If you accomplush your communication job with meaningful panache and style, there's a good chance, you can make a memorable, lasting impression.
People will remember you and your message, especially if what you have to say helps your readers, listeners, and viewers in real, tangible, measurable ways, or helps them feel better about their lives.
Are you too ready to engage?