Category: Persuasion

Microdata Schema Tags For Your Joomla Website

Word cloud centred around theme of web design

Smart, intuitive search engines, like those from Google, are constantly perfecting better ways to understand and define web pages more accurately. Microdata are special codes added to web pages that search engine software can use to gain deeper insights on what a web page is really about. Yet, at the…

Web Business Start-Up Guide 5 of 15

Clock illustration with the words time to sell

Develop A Keen Interest In The Art Of SellingSales are the lifeblood of any business. Selling and the subtle arts of persuasion and negotiation, are probably the most important skills anyone can ever learn. Why: they're transferable in practically every job role. Yet I never cease to be amazed that…

Website Most Wanted Response

Computer keyboard that spells the word tips

When you already have a carefully considered, smart web design in place, still pay particular attention about how you structure your website content pages. One often overlooked area to consider is what happens when your visitor needs to scroll down the page vertically. Every web page should have one overriding…

Customer Focus Calculator WeWe Monitor

Multiple website designs

The kinds of words and phrases we choose to use on our websites makes a difference to how well our websites perform. For anyone doing business on the web especially, we know that marketing and advertising are related but different: Without effective marketing communications, money and resources spent on advertising…

Find Your Writer's Heart

Photo of woman sitting on cliff looking our over blue sky

Whether you're seeking to write a book, pen an article, or create compelling content for your website, why not invest a little time and effort to learn how to communicate what you want to say in the best way possible? Then marvel at how such a seemingly innocent activity can…

Are Words Just Words?

If you change the way you look at thing, the things you look at change

Is your brochure really working for you? Could your sales letters get a higher response? Do you think your company literature is ... well ... "OK"? If the answers to any of these three questions fall short, I suggest you need to make a change quickly. Why? "OK" is never…

Saying No to the Status Quo

Beautiful blue mountain tops vista with walker

To help publicize the Apple Mac computer, a few years ago, Apple Inc. created a short 60-second commercial that over time has gained almost legendary status. The "Crazy Ones" was directed by Chiat / Day's Jennifer Golub with art directed along with Jessica Schulman and Yvonne Smith. Original Voiceover was…

Redesigning Your Lifestyle

Beautiful Swiss mountain cabin landscape photo vista

InternetTIPS.com explores different ways that you can build a relaxed, fun and profitable "web-financed lifestyle". As a plain English author, writer, web designer, and enthusiastic alternative lifestyle design advocate based on the idyllic Isle of Skye in Scotland, let me assure you, that the standard of life we enjoy has…

What's In a Brand?

Brands and branding word cloud

Many people would love to create their own profitable Internet business. For a variety of reasons, there's never been a better time to start than today! Yet most web businesses fail. Sure, the reasons why any business is not successful can be many and varied. However, I think there is…

Sometimes Baby Knows Best

Photo of smiling mother and baby

We know that learning anything new takes time, effort, courage, focus, persistence, a can-do attitude, and other such heroic attributes. If we're lucky enough to be born with legs that work, while learning to walk, we'll fall down many times before we can successfully master the apparently simple art of…

Sentences That Make Sense

Close-up photo of book text

Contrary to what many readers might think in order to communicate effectively, I believe we need only understand the basics of grammar. Just a few key elements are necessary: the rest can come with regular practice, an open, willing mind and a desire to keep learning and experimenting. I'm not…

How To Sell Anything

Photos of multiple diverse people on a screen

Most of us like to buy the things we want or need, while perhaps at the same time, we're not so keen on "being sold to". Naturally, we like to make up our minds, take our time perhaps and simply enjoy the experience of buying something. One enduring question that…

35 Website Promotion Strategies

Photo of text with the word ideas highlighted in blue

If you tie Internet marketing muscle to web-based gimmicks, when the next major search engine update occurs to revalue our websites, many web businesses can find their web promotion and publicity strategies in tatters. Here's how to avoid or minimize the effects of search engine "slaps" once and for all:…

What Really Drives Successful People?

Group of friends walking on beach at sunset

What makes successful people "tick"? Some readers may remember the boom and bust of the dot.com mania at around 1999. Here's something you may not know. A few thoughtful Internet entrepreneurs - including our "3-percenters" referred to in another article on this website - ignored the "dot.com doomsday" effect and…