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Saying No to the Status Quo

Brian Austin
Brian Austin Authors

To help publicize the Mac, Apple Inc. created a short 60-second commercial that over time has gained almost legendary status. The "Crazy Ones" was directed by Chiat / Day's Jennifer Golub with art directed along with Jessica Schulman and Yvonne Smith. Original Voiceover was narrated by actor Richard Dreyfuss.

The featured black and white video footage includes examples of people past and present who thought differently, including or order of appearance:

Thanks for watching and thank you to Apple and all who participated in creating the wonderful video above.