Saying No to the Status Quo
To help publicize the Mac, Apple Inc. created a short 60-second commercial that over time has gained almost legendary status. The "Crazy Ones" was directed by Chiat / Day's Jennifer Golub with art directed along with Jessica Schulman and Yvonne Smith. Original Voiceover was narrated by actor Richard Dreyfuss.
The featured black and white video footage includes examples of people past and present who thought differently, including or order of appearance:
- Albert Einstein.
- Bob Dylan.
- Martin Luther King, Jr.
- Richard Branson.
- John Lennon.
- R. Buckminster Fuller.
- Thomas Edison.
- Muhammad Ali.
- Ted Turner.
- Maria Callas.
- Mahatma Gandhi.
- Amelia Earhart.
- Alfred Hitchcock.
- Martha Graham.
- Jim Henson (with Kermit the Frog).
- Frank Lloyd Wright.
- Pablo Picasso.
- Shaan Sahota as a young girl, opening her closed eyes, suggesting how to see the possibilities before her.
Thanks for watching and thank you to Apple and all who participated in creating the wonderful video above.
