Category: Communication

Web Business Start-Up Guide 5 of 15

Clock illustration with the words time to sell

Develop A Keen Interest In The Art Of SellingSales are the lifeblood of any business. Selling and the subtle arts of persuasion and negotiation, are probably the most important skills anyone can ever learn. Why: they're transferable in practically every job role. Yet I never cease to be amazed that…

Speaking With Conviction

Photo of young man smiling at camera

Today, I want to share with you a wonderfully entertaining YouTube video, that while providing great amusement, clearly demonstrates a stunningly superb example of the 4 key goals of all outrageously successful web businesses, that apply equally to both small and large organizations: How to: Of course, you can use…

How To Sell Anything

Photos of multiple diverse people on a screen

Most of us like to buy the things we want or need, while perhaps at the same time, we're not so keen on "being sold to". Naturally, we like to make up our minds, take our time perhaps and simply enjoy the experience of buying something. One enduring question that…

An Easy Powerful Design Trick

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This tip is probably has many surprising qualities and benefits. Our design tip here is arguably one of the most under utilized, unrealized, quickest, simplest, least expensive, yet most effective ways to reduce errors in understanding that I've yet come across. Most of us would probably agree that learning a…

Two Myths Debunked

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My title for this article deliberately seeks to draw attention to a flawed belief often referred to as "the silver bullet effect". Many folks seem to be convinced that in order to achieve anything outstanding or successful, there must be some secret or "hidden knowledge" that we all have to…

Successful Communicator Skills

Business women communicator sitting on chair

If you were asked to list what you thought were the top three skills of any "successful" writer or speaker, what would be your answer? I'm reasonably sure we could come up a variety of interesting replies. Some examples could perhaps include: All perfectly valid answers of traits that help…

Making Your Point Quickly

Man in auto-repair shop running to other end of building

Why would you seek to write or "say your piece" quickly? To whom, when, how, why? Some documents demand brevity if they're to meet the goals of their author. Other types of publication fare better when presented using a meandering, journey-like style. So let's examine the implications. In a nutshell:…

The Power of Bulleted Lists

Man writing bullet list on glass screen

When creating a list of points, bullets can help, yet you don't need any ammunition for this simple tip. Imagine that you're writing about a theme or point that has a variety of "angles", alternatives or options. Of course, you can list the various points in conventional paragraphs, however, sometimes…

The Best Way to Communicate?

Abstract keyboard keys spell tips word

Writers and communicators from around the world use a variety of means to get their message across. We can use words, gestures, imagery, videos, sounds, or a mix of any or all of what the human senses have to offer. Caution tip: the same or similar gesture used across different…

Astonishing Prosperity From Two Words

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Yes, two simple words describe this tip perfectly. The best sales people do it. News broadcasters and other television presenters are also trained to do it.The most inspirational people throughout history have done it. Anyone, who persuades anyone else to do anything outside of their usual routine also does it.

A Powerful Communications Tool

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Today, a wide variety of tools are available to help writers and communicators who create documents, presentations and website pages develop and perfect their craft. For example, you can buy storyboarding software to solve one problem and a variety of strange gadgets that seek to solve a range of problems…

Getting Personal or Staying Formal

Woman talking with man using tablet device video chat

You're writing to a top manager or company owner about how to solve a problem they have and which you or your company know you has a new, effective and lower cost solution than what is currently in use by your client. The person you're addressing is female and you…

W.I.I.F.M.

Smiling man looking down reading a document

A delightfully vague acronym with a truly powerful meaning that every forward-thinking sales person or persuader needs to know - and intimately understand - in order to be able to create relevant, successful solutions, packages, products, sales presentations and profitable websites. Before I tell you, let me give you some clues:…

The Most Dangerous Word

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Language is indeed a rich, colorful medium. English especially can seem incredibly lavish and diverse compared to some other languages in active use today - at least when we consider the wide range and variety of different words we can use to essentially share the same thought, idea or concept…

The Present Tense in Communications

Man typing on white computer keyboard

No, we're not referring to a gift from Uncle Fred or Aunt Ethel - at least not this time! Rather, we're referring to the tenses as used in English grammar. Whether we choose to speak or write in the past, present or future tense, can make a big difference to…