Category: Website

Advertising Or Marketing

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Marketing and advertising are two hot topics that smart Web business owners and self-employed writers and authors especially, are wise to give special attention. However, just what are the differences between marketing and advertising and why are they so important? So our choice is not advertising or marketing: we need both. This…

Sometimes Baby Knows Best

Photo of smiling mother and baby

We know that learning anything new takes time, effort, courage, focus, persistence, a can-do attitude, and other such heroic attributes. If we're lucky enough to be born with legs that work, while learning to walk, we'll fall down many times before we can successfully master the apparently simple art of…

35 Website Promotion Strategies

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If you tie Internet marketing muscle to web-based gimmicks, when the next major search engine update occurs to revalue our websites, many web businesses can find their web promotion and publicity strategies in tatters. Here's how to avoid or minimize the effects of search engine "slaps" once and for all:…

What Really Drives Successful People?

Group of friends walking on beach at sunset

What makes successful people "tick"? Some readers may remember the boom and bust of the dot.com mania at around 1999. Here's something you may not know. A few thoughtful Internet entrepreneurs - including our "3-percenters" referred to in another article on this website - ignored the "dot.com doomsday" effect and…

33 Profitable Newsletter Tips

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Even with all the latest communications techniques available on the web, and the now older RSS (Really Simply Syndication) technology, for many websites and blogs, e-mail still remains the tool of choice for serious Internet marketers and savvy web business providers. Why? With an e-mail system such as the one we have…

An Easy Powerful Design Trick

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This tip is probably has many surprising qualities and benefits. Our design tip here is arguably one of the most under utilized, unrealized, quickest, simplest, least expensive, yet most effective ways to reduce errors in understanding that I've yet come across. Most of us would probably agree that learning a…

Taking the S.M.A.R.T. Option

Four seated business people discuss ideas

Yes, it's true! Even with the still lingering post-dot.com blues and whispers of economic doom and gloom, today there's never been a better time to build a genuine, profitable information-based Internet business, or an additional income stream, if you plan your course carefully, take action and go about your business…

Finding Optimum Paragraph Length

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Short and sweet is the central, underlying theme of this tip. However, first let's establish what a paragraph actually is. Although a paragraph has a precise meaning, in practice, different people may define a paragraph differently. As the author of your thoughts, your paragraph preferences may seem to be heavily…

A Personal Success Blueprint

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To get from where we are now to where we want to be is possible with careful and considered planning, focused commitment and sufficient action. Once up and running, we may need to jump back two or three steps and move in a slightly different direction, in order to eventually…

Not All Good Testimonials Are Good

Group of relaxed standing business people

What's the best form of advertising? Of course, word-of-mouth beats most every other form of promotion hands down. Our friends have special power over us. One friend recommending something to another friend, colleague or acquaintance can often overcome price objections easily. That's why authentic, traceable testimonials can sometimes be one…

Heavy or Light Punctuation?

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Is "light" punctuation enough? A common question that many writers and web content providers might ask today. So first, let's establish just what we mean by "light" or"open"punctuation. Well how about a written passage that contains little punctuation? Or a text sequence with little more than full stops and few…

Why Empty the Trash ASAP?

Man holding a full trash bag bin liner

If you're using a website powered by the Joomla! web Content Management System, when you delete a content item or menu item, Joomla! moves the entry into the Trash Manager. The Trash Manager is much like the Recycle Bin in Microsoft Windows - sometimes useful if you delete an item…

How to Maintain Your Writing Flow

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Writers and communicators like most everyone else, can experience peaks and troughs - especially in creativity. Some days, the right words come easily, and everything matches up perfectly. At other times, you may feel like you have to drag each useful phrase, lead, or idea, kicking and screaming out of…

Create Descriptive, Expressive Writing

Red rose overlaid on book page of Shakespeare text

Have you ever watched a young child painting her picture? The brush strokes may be large, the colors blindingly bright, the strokes bold and immediate, but the intense, yet natural expression and level of focus on that child's face can be enlightening! As authors, speakers, presenters and website providers, we…

Adjacent Paragraph Tips

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In other articles, tips and techniques, we've explored various methods that relate to writing style, word choices, sequencing, sentence structures and publication design. This tip provides a wonderfully simple and brief technique that can help ensure the adjacent paragraphs that make up your document "read well". So what exactly do…