Category: Website

Create Goals that Really Work

Smiling face photo of pretty woman

In the lightest sense, a goal is simply something we want to achieve, yes? A desired outcome. However, often, when we "set ourselves a goal", after our initial burst of enthusiasm, we may just be "treading water", or "going through the motions". At these times, often life gets in the…

Design For Online Viewing

Closed notebook computer placed on wooden table

Studies have shown that reading from a PC screen or TV compared to scanning a paper document demands more effort from our eyes and brain in order to make sense of what we're reading or viewing. However ... Although, over time, as more of us regularly view onscreen information using…

Write Online Or Write on Paper

Woman sat on sofa types on notebook computer

A subscriber once suggested to me, "Surely, a computer screen isn't that different to a piece of paper is it? So why bother treating them differently? On a PC, we can have black or dark text on a white or light background and we can print out pages, so what's…

Building Business Relationships

Man typing on laptop computer sits at outside table

What do you think is the single most important "star- off" goal for any website? Here's some ideas. Perhaps to: Although I would absolutely agree that all or any of the above can be important if you want to provide a superb website presence, nevertheless, I suggest that there's one…

Making Your Point Quickly

Man in auto-repair shop running to other end of building

Why would you seek to write or "say your piece" quickly? To whom, when, how, why? Some documents demand brevity if they're to meet the goals of their author. Other types of publication fare better when presented using a meandering, journey-like style. So let's examine the implications. In a nutshell:…

Active Voice or Passive Voice?

Seated smiling female presenter communicator

Sentence structure can be active or passive. Key tip: the kind of writing or speaking style you choose to use can have a significant impact on how your readers or listeners understand and respond - or not - to what you're saying. So how do we determine when to use…

Using Active White Space

Four dark stones framed by lots of white space

Our world is rich in components that we can't easily see, hear, feel, touch and taste, yet which when harnessed or managed, can make life better. Take electricity for example: we can't see electricity - at least not with the naked eye - nevertheless we know that electric current exists.

How Smart Communicators Prosper

Notebook computer, with tablet device and smartphones

If you want to learn how to communicate better or improve your writing style and quality, here are some activities that if performed often and widely can help provide all the creative juices you need to eventually create your best works. Never forget that one of the most effective ways…

Creating Memorable Content

Who, what, when, where, how, and why words

Yes, we can learn all there is to know - and more - about any topic. Yet how can we know when to shut up? Whatever you decide to write, speak or present in order to "enjoy the journey", here are some ideas and guidelines that can help you create…

What Makes an Effective Ad

Illustration of magnet attracting people figures

What's at the heart of an effective advertisement? All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don't get this part right, little else in the advertisement stands much of a chance to make any difference to the end result. In…

The Power of Bulleted Lists

Man writing bullet list on glass screen

When creating a list of points, bullets can help, yet you don't need any ammunition for this simple tip. Imagine that you're writing about a theme or point that has a variety of "angles", alternatives or options. Of course, you can list the various points in conventional paragraphs, however, sometimes…

Fewer Or Less

A pile of individual different printed word cut-outs

The English language is littered with words that at first glance appear to have similar meanings, yet which can easily be confused. Let's explore two favorites. Consider the following two slightly different sentences: Do you think the first example above is more correct? Or does the second item sound right to…

You, Me, I

A pile of individual different printed word cut-outs

When writing novels that involve you directly - an autobiography for example - you'll most likely use the first person ("I" and "me") in your writing and communications. For most other types of writing however, although your readers may want to read about or hear what you have to say,…

A Powerful Communications Tool

Young woman holding up a lit firework sparkler

Today, a wide variety of tools are available to help writers and communicators who create documents, presentations and website pages develop and perfect their craft. For example, you can buy storyboarding software to solve one problem and a variety of strange gadgets that seek to solve a range of problems…

Write And Edit Naturally

Beautiful lake and mountain blue sky vista photo

Some writers and communicators know precisely what they're going to say as soon as they put "pen to paper" or fingers to keyboard. Others, at least to start with, may only have a vague idea of their message and are happy to "go where the story takes them", changing storyline…