Category: Website

Three Essential Words

Pet cat, Fluffy, sits on public bench next to the sea

How does a cat called Fluffy relate to our article today? Answer: absolutely nothing, but she's really cute, likes people, purrs constantly, and seems to love hearing stories about super-hero cats in space. So hopefully, you too can sense that low-pitched purry rumble. Yet ... If Fluffy could speak in our…

Engage Readers, Listeners, Viewers

Thoughtful smiling woman sitting on part bench

To be successful in whatever we're writing or presenting, we need to find a way in which to "connect" with our reader, listener or website visitor and gain her full attention. Some of the best writing throughout history has caused more than just a "storm-in-a-teacup" - as we say here…

Getting And Keeping Attention

Business man and woman discussing something

What is the one thing that almost all writers, communicators or website publishers would love to have? Of course, would we ever not want more readers, listeners, viewers or visitors? Yet the modern pace of life tends to encourage a short attention span. Often, we just don't seem to want…

Effective Communications, Tip 2

Word puzzle with the words hints and tips shown

In a previous article, I've suggested that most people are secretly asking to be led or guided in some way. Sometimes, we may lead. At other times, we choose to follow. Of the many tips experienced writers and web communicators can provide, the following guideline certainly comes close to the…

Overcoming Short Attention Span

Tired, stressed woman showing signs of impatience

Many people are busy today - sometimes really busy! Experiencing a stressful lifestyle can also make us lose focus in the task in front of us. As a species, we seem to have elevated impatience to an art form. We want it, and we want it now! Busy, busy, and…

The Same Word Dilemma

Abstract clock with the words time for change

Words can be more than just words. Words are multipurpose tools. They can be building blocks. A word can stand in for something else. Words can be to sounds what colours make available to our eyes. Words are richer than we may at first think. The same word, used in a different sentence, in…

Is Grammar Really Necessary Today?

Teacher and class of students with hands up to answer

While grammar can essentially be defined as a set of rules that govern spoken and written language that help ensure others can properly understand what we're saying, today some are questioning the need for grammar. For many people, the mere mention of the word grammar can bring back awful memories…

How Word Choices Affect Mood

Blackboard with words what you write here changes lives

Within your articles, books and websites, to help provide contrast and flow to a document, you can use different words that have the same or similar meaning. Sometimes, if you're seeking a specific desired impact, even your choice of a single word can become really important. Consider the following tips…

Writing Science Fiction

Impressive space ship mothership in Earth orbit

Writing science fiction (sci-fi) can be immense fun. Although I've read a great many sci-fi novels, from a writing perspective, I don't speak from experience, but simply echo what my sci-fi writer friends and key sources have been kind enough to share with me. This brief but laser-focused article identifies…

Be a Successful, Effective Communicator

Smiling group of diverse thoughtful business people

So, just what is it that you need to do, be, or learn to persuade a sufficient number of people to buy your books, visit and revisit your website and buy your products and services? Surely there must be some hidden "secret" that only those who are "in the know"…

Think You Can't Write?

Seascape calm sea, some large rocks in foreground

Creative writing can sometimes be hard work. At other times, the right words seem to just fall onto the page in almost perfect harmony like the way a gentle flowing tide caresses a sandy beach on a summer's day. Yet crafting a superb written piece is harder still. Nevertheless occasionally, our…

How Contrarian Writers Win

Typewriter with text that reads Once Upon a Time

This next tip may well be one of the simplest and most unusual snippets you're ever likely to come across, yet its value is clear, undiminished and can have immense implications! You'll understand the utter truth and power of the approach I'm suggesting in a moment. However for now, I…

Write a Great Press Release

Abstract graphic showing stats and up-pointing arrow

Submitting a press release with the goal of getting free publicity is a fragile business. There are many potential "stop points". Like all great achievements, however, success usually comes to those who are prepared to commit to excellence. When creating and submitting a press release, essentially, that means paying attention…

What's the Big Secret?

Group of smiling, excited, diverse business people

Usually, we all like to stay in our "comfort zone" don't we? On "familiar ground" may not be 100% "safe"; we may not like our life much but at least we know what to expect, right? And sometimes, what we know, even if painful, it's preferable to "breaking out into…

The Write Time of Your Life

An open shell with a pearl inside sitting on sandy beach

Sometimes, things aren't always what they seem are they? Here's an example of what I mean. Contrary to popular belief, I've learned that you can't really "manage" time - this is a modern myth - more so as our lives seem to be speeding up in these eventful times through…