Superb Website Hosting Offer [ad]

Using Abstract Words In Business

Hands photo shot of two people sat at table working

No matter how successful — or not — a business or organization is within its marketplace, one thing is for sure: most are busy and their employees often have to endure grueling time pressures.

Impatience is all too common and the desire to "catch up" often exacerbates the problem. You can't control how someone may react to what you write or say. You can however do much to help make your message clearer.

Therefore, when communicating in business, whenever possible, unless you're working up to some kind of dramatic presentation, most communications are usually best served quickly, directly, simply.

Yet remember, one carelessly placed abstract word can at best, confuse, while at worst cause a total misunderstanding, possibly leading to lost sales! Within these situations, "molehills" often do grow into "mountains" as people may misinterpret what is being said. That's why any work you apply to dealing with abstract words can pay back in more successful outcomes.

Therefore, do take the time and effort to simply be more precise in your choice of words. Get into the habit of using a thesaurus. Contrary to popular belief, to write or speak simply and clearly can be the result of much hard work and several writing "loops", to arrive at a finished work that meets the grade.

That is one reason why our bookstores are full of training books about how to use almost every software product ever created. Rarely does manufacturer-supplied "Help" material properly meet the needs of its users.

Key tip: poor quality Help materials can be good news for observant communicators! Why: if you like demystifying complex software and writing plain English instructions, take note: there are lots of opportunities for earning part-time or full-time income serving end users in "Help" market.

Moreover, artificial intelligence will most likely have problems understanding human subtleties and nuances for many years to come. Get creative and you can stay ahead.

Therefore, choose words that:

  • Specifically identify something or someone precisely to ensure there is no ambiguity.
  • Are familiar to most people or which relate to familiar things.
  • Are already in everyday use by your target readers.
  • Can be clearly understood by your target readers.

To illustrate in more detail, here's a simple example:

  • Writing Sample 1: "...if you choose Option A, perform the following steps."

Instead of:

  • Writing Sample 2: "...whenever this option is preferable, perform the following steps."

Key point: notice that in Writing Sample 1 above, the author is specific and precise ("... choose Option A ...), instead of "general" as shown in Writing Sample 2 ("... this option is preferable ..."). Sometimes, simply through using words like "this", you can introduce confusion. So be mindful of your word choices to create better performing publications and communications in business especially.

How We Can Help You Too

There has probably never been a better time to have your own outstanding website, for businesses, organisations, and individuals.

Our regular clients and customers know all about how we build high performance websites enhanced with engaging, persausive content. Would you too like a web site built for today's web? A website that is:

  • Secure.
  • Super-fast loading.
  • People-focused.
  • Mobile friendly.
  • Accessible.
  • Truly search-engine-optimised.
  • General Data Protection Regulation (GDPR) friendly.

We can also write high quality, carefully researched articles for your website too. Whether your want text, graphics, videos, podcasts, ecommerce, downloads, and more, we can probably help.

What's more, we can demonstrate and prove what we claim.

Sound good? Then let's talk. To get started, please complete the form below:




You may also like:

Man peels away grey weather scene to reveal sunny day

Astonishing Prosperity From Two Words

Yes, two simple words describe this tip perfectly. The best sales people do it. News broadcasters and other television…

Pet cat, Fluffy, sits on public bench next to the sea

Three Essential Words

How does a cat called Fluffy relate to our article today? Answer: absolutely nothing, but she's really cute, likes people,…

Man typing on laptop computer sits at outside table

Building Business Relationships

What do you think is the single most important "start-off" goal for any website? Here's some ideas. Perhaps to:…