Category: Copywriting

The Great Website Defeater

Smiling group of diverse people

The primary reason why most websites fail, I believe, comes about because of the one process or activity that most website owners resist doing, rather than through external events that may be beyond our control. After working for many years in the areas of website design, web development, and web…

Create Effective Advertisements

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Advertising in the most appropriate print-based publications can be expensive. That's why, you can save money by carrying out research to establish what works best for your print or online ads today. Some of the suggestions in the tips below may surprise you, yet all are based on sound research…

2 Simple Smart Marketing Tips

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In communications, sometimes, the simplest of changes can have huge implications. A common fallacy is that a highly successful publication equally requires an equally high cost. You can achieve much or radically alter the response of a document by simply making better choices in its presentation. For example, results of…

What Makes an Effective Ad

Illustration of magnet attracting people figures

What's at the heart of an effective advertisement? All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don't get this part right, little else in the advertisement stands much of a chance to make any difference to the end result. In…

Using Abstract Words In Business

Hands photo shot of two people sat at table working

No matter how successful - or not - a business or organization is within its marketplace, one thing is for sure: most are busy and their employees often have to endure grueling time pressures. Impatience is all too common and the desire to "catch up" often exacerbates the problem. You…

When Less Really Can Mean More

Two hot air ballons flying over idyllic landscape

We humans are full of contradictions aren't we? Sometimes, we don't want to think differently, or to read, or take some kind of beneficial action, even though we know in our hearts what we're doing is damaging, we can still repeat the same mistakes, over and over. Yes, we are…

When Writing for Business

Beautiful golden-coloured butterfly sitting on finger

When we write a document to meet a business objective, we could be forgiven for thinking we should use a different mindset to that required craft great fiction. Nevertheless sometimes, popular approaches and ideas that are used to create modern, bestselling novels, can also be applied to help develop surprisingly…

A Powerful Writing Technique

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In kindergarten, or early school, when first faced with the task of learning how to read, we were probably taught in a specific way. As adults, there's one simple but powerful characteristic of this common method that can actually help us in developing our writing, speaking or presentations. At InternetTIPS.com,…

Effective Communications, Tip 2

Word puzzle with the words hints and tips shown

In a previous article, I've suggested that most people are secretly asking to be led or guided in some way. Sometimes, we may lead. At other times, we choose to follow. Of the many tips experienced writers and web communicators can provide, the following guideline certainly comes close to the…

Overcoming Short Attention Span

Tired, stressed woman showing signs of impatience

Many people are busy today - sometimes really busy! Experiencing a stressful lifestyle can also make us lose focus in the task in front of us. As a species, we seem to have elevated impatience to an art form. We want it, and we want it now! Busy, busy, and…

One Word Sentences

What? Where? How? Who? Which? When? words

Really? How do you feel about the practice of writing a "sentence" made up of only a single word? Can a single word ever be considered as a sentence? Traditional teaching tells us a "true" sentence should contain several components. From a strict grammatical standpoint, we can agree. The Oxford…

Be a Successful, Effective Communicator

Smiling group of diverse thoughtful business people

So, just what is it that you need to do, be, or learn to persuade a sufficient number of people to buy your books, visit and revisit your website and buy your products and services? Surely there must be some hidden "secret" that only those who are "in the know"…