Category: Internet Marketing

Three Ways to Thrive On the Web Today

Beautiful autumn / fall leaves on dark background

Lots of updates are happening on-line now, and the changes to come, mean that the web landscape is, I believe, indeed entering a new phase of rapid growth and development. We'll see how mobile phone technology and the web eventually become one. For example, we'll dial up websites directly from…

Speaking With Conviction

Photo of young man smiling at camera

Today, I want to share with you a wonderfully entertaining YouTube video, that while providing great amusement, clearly demonstrates a stunningly superb example of the 4 key goals of all outrageously successful web businesses, that apply equally to both small and large organizations: How to: Of course, you can use…

9 Online Marketing Tips

A colleague recently said to me, "No one has found the winning formula for successful online direct marketing yet". I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept to remember is: online marketing still works best when you email…

Why People Are Not Fish

Multiple small pebble stones each with an inspiring word

Today, I received an email proposal from a well known, well established marketing personality. The Subject line for this email was entitled: "Hooking a Client"! Yuk - I thought! I couldn't believe that such a respected organization would use a really, really bad phrase like that. Here's why ... People…

Are Words Just Words?

If you change the way you look at thing, the things you look at change

Is your brochure really working for you? Could your sales letters get a higher response? Do you think your company literature is ... well ... "OK"? If the answers to any of these three questions fall short, I suggest you need to make a change quickly. Why? "OK" is never…

2 Simple Smart Marketing Tips

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In communications, sometimes, the simplest of changes can have huge implications. A common fallacy is that a highly successful publication equally requires an equally high cost. You can achieve much or radically alter the response of a document by simply making better choices in its presentation. For example, results of…