Brian Austin

Brian Austin

Parent, married, published author of 15 books, website publisher, SEO magic-maker, ghostwriter, crypto-researcher, storyteller, wonderer, futurist, thinker. Member of the UK Society of Authors (SoA). Disclaimer - not a crypto investor or trader in cryptocurrencies. For research purposes, to continue to learn more about blockchain, cryptocurrencies, tokens, and decentralisation, I use small amounts of tokens for creating, testing, and using smart contracts.

Fewer Or Less

A pile of individual different printed word cut-outs

The English language is littered with words that at first glance appear to have similar meanings, yet which can easily be confused. Let's explore two favorites. Consider the following two slightly different sentences: Do you think the first example above is more correct? Or does the second item sound right to…

You, Me, I

A pile of individual different printed word cut-outs

When writing novels that involve you directly - an autobiography for example - you'll most likely use the first person ("I" and "me") in your writing and communications. For most other types of writing however, although your readers may want to read about or hear what you have to say,…

A Powerful Communications Tool

Young woman holding up a lit firework sparkler

Today, a wide variety of tools are available to help writers and communicators who create documents, presentations and website pages develop and perfect their craft. For example, you can buy storyboarding software to solve one problem and a variety of strange gadgets that seek to solve a range of problems…

Getting Personal or Staying Formal

Woman talking with man using tablet device video chat

You're writing to a top manager or company owner about how to solve a problem they have and which you or your company know you has a new, effective and lower cost solution than what is currently in use by your client. The person you're addressing is female and you…

Using Abstract Words In Business

Hands photo shot of two people sat at table working

No matter how successful - or not - a business or organization is within its marketplace, one thing is for sure: most are busy and their employees often have to endure grueling time pressures. Impatience is all too common and the desire to "catch up" often exacerbates the problem. You…

Write And Edit Naturally

Beautiful lake and mountain blue sky vista photo

Some writers and communicators know precisely what they're going to say as soon as they put "pen to paper" or fingers to keyboard. Others, at least to start with, may only have a vague idea of their message and are happy to "go where the story takes them", changing storyline…

Overcome The Writer's Block With a Bottle

Two highway signs reading old you and new you

A rather cryptic title perhaps for our article today, yet one that has nothing to do with any benefits or drawback of any alcoholic beverage. Rather, today, I want to draw your attention an especially important problem that many people who are considering how to get started in writing or…

W.I.I.F.M.

Smiling man looking down reading a document

A delightfully vague acronym with a truly powerful meaning that every forward-thinking sales person or persuader needs to know - and intimately understand - in order to be able to create relevant, successful solutions, packages, products, sales presentations and profitable websites. Before I tell you, let me give you some clues:…

When Less Really Can Mean More

Two hot air ballons flying over idyllic landscape

We humans are full of contradictions aren't we? Sometimes, we don't want to think differently, or to read, or take some kind of beneficial action, even though we know in our hearts what we're doing is damaging, we can still repeat the same mistakes, over and over. Yes, we are…

The Most Dangerous Word

Person sat next to a nice open fire reading a book

Language is indeed a rich, colorful medium. English especially can seem incredibly lavish and diverse compared to some other languages in active use today - at least when we consider the wide range and variety of different words we can use to essentially share the same thought, idea or concept…

Avoid Sexism in Communications

Printed document with title avoiding sexist language

Thankfully, the 21st century is getting more grown up by the minute. So why wouldn't any civilized society not want to treat men and women equally? And yet, one glance at world news and we know humanity still has some way to go before we can be considered truly enlightened. The…

The Present Tense in Communications

Man typing on white computer keyboard

No, we're not referring to a gift from Uncle Fred or Aunt Ethel - at least not this time! Rather, we're referring to the tenses as used in English grammar. Whether we choose to speak or write in the past, present or future tense, can make a big difference to…

Three Essential Words

Pet cat, Fluffy, sits on public bench next to the sea

How does a cat called Fluffy relate to our article today? Answer: absolutely nothing, but she's really cute, likes people, purrs constantly, and seems to love hearing stories about super-hero cats in space. So hopefully, you too can sense that low-pitched purry rumble. Yet ... If Fluffy could speak in our…

You the Great Persuader

A large TV screen of many business people headshots

Newsletter providers often argue on the issue of how to address a group of people. Which do you think is better: getting personal or addressing your reader as part of a group? For example: Some writers prefer addressing the group as a group, simply because - they argue - they're…

When Writing for Business

Beautiful golden-coloured butterfly sitting on finger

When we write a document to meet a business objective, we could be forgiven for thinking we should use a different mindset to that required craft great fiction. Nevertheless sometimes, popular approaches and ideas that are used to create modern, bestselling novels, can also be applied to help develop surprisingly…