Brian Austin

Brian Austin

Parent, married, published author of 15 books, website publisher, SEO magic-maker, ghostwriter, crypto-researcher, storyteller, wonderer, futurist, thinker. Member of the UK Society of Authors (SoA). Disclaimer - not a crypto investor or trader in cryptocurrencies. For research purposes, to continue to learn more about blockchain, cryptocurrencies, tokens, and decentralisation, I use small amounts of tokens for creating, testing, and using smart contracts.

35 Website Promotion Strategies

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If you tie Internet marketing muscle to web-based gimmicks, when the next major search engine update occurs to revalue our websites, many web businesses can find their web promotion and publicity strategies in tatters. Here's how to avoid or minimize the effects of search engine "slaps" once and for all:…

Setting up a Website Blog

Chalkboard with the word blog written

Recently, I've been thinking more about blogs and blogging, with some surprising results. While most folks appear to support the idea of using blogs in business, if you already have an active business website, right now, I can still see serious drawbacks if your blog is not an actual physical…

What Really Drives Successful People?

Group of friends walking on beach at sunset

What makes successful people "tick"? Some readers may remember the boom and bust of the dot.com mania at around 1999. Here's something you may not know. A few thoughtful Internet entrepreneurs - including our "3-percenters" referred to in another article on this website - ignored the "dot.com doomsday" effect and…

Create Effective Advertisements

Advertising, media, message, word cloud

Advertising in the most appropriate print-based publications can be expensive. That's why, you can save money by carrying out research to establish what works best for your print or online ads today. Some of the suggestions in the tips below may surprise you, yet all are based on sound research…

33 Profitable Newsletter Tips

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Even with all the latest communications techniques available on the web, and the now older RSS (Really Simply Syndication) technology, for many websites and blogs, e-mail still remains the tool of choice for serious Internet marketers and savvy web business providers. Why? With an e-mail system such as the one we have…

An Easy Powerful Design Trick

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This tip is probably has many surprising qualities and benefits. Our design tip here is arguably one of the most under utilized, unrealized, quickest, simplest, least expensive, yet most effective ways to reduce errors in understanding that I've yet come across. Most of us would probably agree that learning a…

How to Combat Spim

Word puzzle containing important help-related words

Spim is spam delivered to instant messages. If you use Instant Messaging (IM) software programs like Microsoft Instant Messenger, Yahoo Instant Messenger or even Skype, if you don't take some simple precautions, you can start receiving Spim. Some IM providers are now starting to explore ways to reduce Spim, however,…

Taking the S.M.A.R.T. Option

Four seated business people discuss ideas

Yes, it's true! Even with the still lingering post-dot.com blues and whispers of economic doom and gloom, today there's never been a better time to build a genuine, profitable information-based Internet business, or an additional income stream, if you plan your course carefully, take action and go about your business…

The Power Of Word Repetition

Blackboard with the words keep educating yourself

Elsewhere in this knowledge archive, we've examined what can become a common pitfall of any writer: word repetition. How repeating the same word - other than those commonly used "connectors" - within the same sentence, paragraph, series of paragraphs, or even on the same page can result in tarnishing your…

Finding Optimum Paragraph Length

Hands typing on keyboard

Short and sweet is the central, underlying theme of this tip. However, first let's establish what a paragraph actually is. Although a paragraph has a precise meaning, in practice, different people may define a paragraph differently. As the author of your thoughts, your paragraph preferences may seem to be heavily…

Two Myths Debunked

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My title for this article deliberately seeks to draw attention to a flawed belief often referred to as "the silver bullet effect". Many folks seem to be convinced that in order to achieve anything outstanding or successful, there must be some secret or "hidden knowledge" that we all have to…

Successful Communicator Skills

Business women communicator sitting on chair

If you were asked to list what you thought were the top three skills of any "successful" writer or speaker, what would be your answer? I'm reasonably sure we could come up a variety of interesting replies. Some examples could perhaps include: All perfectly valid answers of traits that help…

A Personal Success Blueprint

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To get from where we are now to where we want to be is possible with careful and considered planning, focused commitment and sufficient action. Once up and running, we may need to jump back two or three steps and move in a slightly different direction, in order to eventually…

Not All Good Testimonials Are Good

Group of relaxed standing business people

What's the best form of advertising? Of course, word-of-mouth beats most every other form of promotion hands down. Our friends have special power over us. One friend recommending something to another friend, colleague or acquaintance can often overcome price objections easily. That's why authentic, traceable testimonials can sometimes be one…

26 Profitable Projects

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Today, writers, speakers, presenters and website providers have a wealth of opportunities that are almost crying out for good communication skills. What's more, you don't need to be a top-notch communicator to earn a great living writing, speaking or presenting on topics that interest you. Even better, your choice of…