Category: Business

Web Business Start-Up Guide 5 of 15

Clock illustration with the words time to sell

Develop A Keen Interest In The Art Of SellingSales are the lifeblood of any business. Selling and the subtle arts of persuasion and negotiation, are probably the most important skills anyone can ever learn. Why: they're transferable in practically every job role. Yet I never cease to be amazed that…

Web Business Start-Up Guide 4 of 15

Happy man jumping down wide steps

Choose Your Web Business StructureTo ensure we know where we are at all times and can track all the aspects of our business, we need a structure. Start off by learning about what's involved in doing business. We can start off small earning additional income while working part-time or full-time…

Web Business Start-Up Guide 2 of 15

Group of diverse business people smiling

Establishing What Makes Your Web Business DifferentWithout a unique identity, how can you stand out? Therefore, from the outset, define and intimately understand your Unique Selling Proposition (USP). Without a practical USP why should anyone buy from you instead of someone else? So get to really know and understand your…

Web Business Start-Up Guide 3 of 15

Close up of hands of multiple people planning

Clearly Define Your Web Business PlansFor most off-line businesses, arguably one of the best ways to get a profitable business up and running fast, is to buy an existing business that is proven to be doing well. This way, you're essentially buying the efforts, persistence, hard work, and good judgments…

Web Business Start-Up Guide 1 of 15

Female business owner with laptop and pet cat

Thinking about starting a web business? Here are three absolutely powerful ideas:While 3 is a simple, compelling "brief" number, short and straightforward does not mean lacking vibrancy, push, vigour. So time for a little reality check: However, hidden depths just revealed are like fragile ornaments: they need special care and attention.

What is Independence Day?

Happy man leaping down public building stone steps

When you choose to take courageous, specific, carefully thought out steps, the effects can be dramatic, memorable, long-lasting. Four steps especially, when implemented with determination, drive, and desire, get results: ... on that day my friend - and let's hope, many, many more to follow - you can be well…

Why People Are Not Fish

Multiple small pebble stones each with an inspiring word

Today, I received an email proposal from a well known, well established marketing personality. The Subject line for this email was entitled: "Hooking a Client"! Yuk - I thought! I couldn't believe that such a respected organization would use a really, really bad phrase like that. Here's why ... People…

Work With What You Love

Photo of diverse, multiple people

The way we spend our days is important. Working in a relaxed yet energized way to build something new makes you a kind of creator and can offer one route to a full, meaningful life. For example, if we're interested in a particular area, them, topic, or subject matter, there's…

When Economies Go Bad

Uplifting photo of 4 black stones and 3 leaves

As I write these words, economies around the world look like they may be in for some rough times ahead. Let's call it a crisis, or even crisies. Yet throughout history, every crisis has also brought opportunities as well as threats. Nevertheless, in times of turmoil, the few who "keep…

What's In a Brand?

Brands and branding word cloud

Many people would love to create their own profitable Internet business. For a variety of reasons, there's never been a better time to start than today! Yet most web businesses fail. Sure, the reasons why any business is not successful can be many and varied. However, I think there is…

Glossary of Terms

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Below, we start off with a basic glossary of terms. However, since this glossary was created, more new, important, and relevant definitions have come into existence. So we'll be updating this glossary to reflect current times. Check back, or let us know what you would like to see defined more…

Advertising Or Marketing

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Marketing and advertising are two hot topics that smart Web business owners and self-employed writers and authors especially, are wise to give special attention. However, just what are the differences between marketing and advertising and why are they so important? So our choice is not advertising or marketing: we need both. This…

How To Sell Anything

Photos of multiple diverse people on a screen

Most of us like to buy the things we want or need, while perhaps at the same time, we're not so keen on "being sold to". Naturally, we like to make up our minds, take our time perhaps and simply enjoy the experience of buying something. One enduring question that…

A Personal Success Blueprint

Couple enjoying glass of wine in front of open fireplace

To get from where we are now to where we want to be is possible with careful and considered planning, focused commitment and sufficient action. Once up and running, we may need to jump back two or three steps and move in a slightly different direction, in order to eventually…

26 Profitable Projects

Creativity, concepts, ideas, inventions word cloud

Today, writers, speakers, presenters and website providers have a wealth of opportunities that are almost crying out for good communication skills. What's more, you don't need to be a top-notch communicator to earn a great living writing, speaking or presenting on topics that interest you. Even better, your choice of…